is Associate Professor at the Babeș-Bolyai University, Cluj-Napoca, Department of Communication, Public Relation and Advertising and trainer working with companies, NGO’s and public institutions.
His academic field of expertise concerns branding and communication strategies. His teaching activity at BBU and at other universities as visiting professor incudes classes on institutional and place branding, political marketing, organizational development, advertising. His academic activity has been rewarded in 2009 by the title Teacher of the Year in Romania and few other prizes.
As a trainer he has over 10 years of experience in personal branding, dealing with verbal and nonverbal communication, negotiation techniques, presentation skills, interpersonal communication and group dynamics. Starting 2004 he is the CEO of Terra Nova Training and Communication Center dealing with trainings on organizational development and communication skills development trainings, coaching, editing training materials and handbooks. As communication strategies he coordinates the communication and branding strategies for persons, organizations and settlements.
Get in touch with Magor Kádár
joined the Terra Nova team in 2013. Since then he has been working as a communication strategy planner on different projects involving public institutions and business organizations as well.
The main projects he was involved in included city branding for clients like Targu Secuiesc Townhall and City Council, Odorheiu Secuiesc Townhall and City Council, and social media communication strategy for Melinda Impex Instal.
Beside that, since 2014, he is a PhD student at Babes-Bolyai University, Faculty of Political, Administrative and Communication Sciences. His research field involves the examination of place branding practices of transilvanian cities and regions. As a PhD student he teaches Media Planning at Babes-Bolyai University, Department of Communication, Public Relations and Advertising. He is also a member of UBB Communication & PR Office volunteer team. His professional interests include place branding, tourism marketing and communication, online marketing and social media communication.
Get in touch with István Benedek
is a visual communication expert with more than 6 years of experience in graphic design and visual identity development. She studied at University of Art and Design, Cluj Napoca, Faculty of Visual Arts. She finished her studies in 2010 receiving the MA degree.
Her work experience includes public institutions and business companies as well. Speaking about public institutions, she worked at the Communication and Image Office of Sfântu Gheorghe Townhall and City Council. Beside that over the years she had several clients from the business field like the Diószegi bakery, Depo construction company or Sugas Bai to name a few of them. She is also responsible for the visual identity of SzentGyörgy Napok, the biggest city festival in Transylvania.
Since 2010 she works as a freelancer designer and founded Csagasa Visual Communication, which offers complete design services for clients. Collaborating with the Terra Nova team she was involved in projects like developing the identity handbook for the Târgu Secuiesc Townhall and City Council and designing a festive visual identity for Melinda Impex Instal for the company’s 20th anniversary. She is a visiting professor at Babeș-Bolyai University, Department of Communication, Public Relation and Advertising.
Get in touch with Csaga Grubisics